Blog commenting is a great way to get backlinks to your site. It can increase your ranking in Google and, even more importantly, get your site more exposure in your niche. You can increase your own blog readership by commenting on the blogs of others.

However, anybody who has a blog knows that spammers routinely hit them with spam comments. There are a few huge mistakes you can make when commenting that will get your comments deleted as spam. If this happens it could actually hurt your ranking in Google and it definitely won’t get you any new readers. Here is how you do it successfully without looking spammy.

Let’s say that you find a blog, read it and think to yourself, “Wow, this is really interesting information. I’m glad I found it and I’m going to tell all my friends. I’ll be sure to bookmark this and check back!”

Even if this is what you truly feel, DON’T even think about saying that in your blog comment. Why? Because that’s what spam looks like. The spammers have gotten pretty clever with their messages, but there’s one simple way you can still spot them – They don’t say anything at all about the post.

When you comment on somebody’s blog, mention something about the blog post. It shows that you were paying attention. I guarantee that your comment will be approved and not flagged as spam.

Now, there are a few things about linking and filling out the form when you leave a comment. It’ll ask you for your name, email address and website URL. Put your real name, or at least a name that looks real. If your name is “cheap flights online,” that’s definitely spam. People want to know they’re reading real comments by real people. If you’ve got an avatar, that’s a nice touch too.

Don’t put links in the text of your comment. Spammers do this, thinking it’s going to get them traffic. Actually, where it asks your URL, that’s where you’re going to get traffic. Putting links in your comment is a good way to get it erased. If a blog owner sees a link in the comment, they’ll probably just delete it without looking.

Put your website URL in the given field and nowhere else. That’s what the field is for, and trust me, it works. If people like what you said, they’ll click on it. You only need that one URL to get the clicks, so put it there and leave it at that.

I know this is obvious to most people, but don’t say anything that sounds like you’re promoting your site or yourself. Remember that a blog is an interactive community and not the advertising section of the paper.

Finally, although the aim is to get backlinks, establish your credibility and increase your web presence, it’s best if you don’t think about that while commenting. In other words, rearrange your mindset. This is your niche, right? So, say something about the post or ask a question. Blogs are actually supposed to be dialogs, so keep the conversation going.

I could say, “Comment so that it looks natural,” but it’s better to comment in a way that IS natural. If you do this, you’ll look like what you are – a reader who had something to say about it.

I also recommend subscribing to the blogs that you’ve commented on and may comment on in the future. This way, you don’t have to waste time searching each time for a new blog to read. I have a few that come straight into my email inbox and, when I feel like commenting, it’s just the click of a button.

Blog commenting is great for getting backlinks, getting readers and getting the attention of Google. But you’ve got to do is right or else it’ll look like spam, and you won’t get any of the above.